Understanding which devices and platforms dominate in your region gives you a competitive advantage. This not only increases your chances of successfully completing tasks but also helps you build an effective strategy for attracting new users to your team. The better you understand your audience’s behavior, the higher your earnings and team engagement.
Most Common Devices by Region
In emerging mobile markets, users prefer devices that best match their budgets and usage needs.
- India: Over 90% of users rely on Android devices, especially from Xiaomi, Realme, and Samsung. These brands are popular due to their balance of price and performance. iPhones are typically chosen by professionals in IT, design, and media fields, who are usually more tech-savvy and subscription-friendly, but they make up a minority.
- Indonesia: Android absolutely dominates. Brands like Oppo and Vivo are popular thanks to aggressive influencer marketing campaigns and stylish, affordable models. Indonesian users are highly active in mobile apps for payments, deliveries, and entertainment, making Android the ideal platform.
- Brazil: One of the largest mobile markets in Latin America, where Android is the norm, especially in smaller towns and among students. However, iPhones are gaining popularity in big cities, particularly among social media users and influencers who often engage in digital campaigns — making them an attractive target for high-value offers.
Why Some Tasks Are Android-Specific
Android opens up broader opportunities for advertisers:
- Deep analytics: Tracking systems like AppsFlyer and Adjust can collect more detailed user behavior data, which is essential for verifying task completion.
- Massive reach: Due to the affordability of Android devices, apps on this platform reach a much wider audience — more users, more installs, more conversions.
- Flexible publishing and testing: Developers can quickly roll out updates, run A/B tests, and launch regional campaigns.
Apple’s iOS, in contrast, comes with stricter privacy policies and technical limitations. It’s harder to track user activity post-installation, so advertisers often prefer Android. However, iOS tasks are typically more rewarding, offering more Stars when completed correctly.
Market Share and Behavioral Insights
Knowing how users behave on each platform helps tailor offers more effectively:
- Android users value simplicity and free opportunities. They are more likely to engage with promotional campaigns, download apps using codes, watch ads, and share new services with friends. This makes an Android-first strategy ideal for scaling your team quickly.
- iOS users are more selective but also more committed. They tend to carefully read task instructions and engage deeply once onboarded. They also spend more on in-app purchases, trust influencer recommendations more, and are more interactive with content.
If you’re building a team, adapt to your audience’s behavior:
- For Android teams, focus on volume, speed, promotions, and task simplicity.
- For iOS teams, prioritize deep engagement, personal communication, and high-value offers.
This strategic approach helps you build a balanced growth model where every member feels valued and aligned with your goals.